The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in the health insurance industry. With evolving regulatory changes, shifting consumer behaviors, and the need to stand out in a competitive marketplace, marketers must be proactive and well-prepared to maximize … [Read more...]
Trying To Drive Up Open Rates? Try These 8 Email Subject Line Strategies
Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, and they offer the chance to create an emotional connection — especially if you’re successful at delivering the right message to the right person at the right time and place. Of course, in practical terms, a … [Read more...]
Power and Patience
The U.S. utility industry – particularly the electric-producing branch of it, there also are natural gas and water utilities – has found itself in a new, and very uncomfortable, position. Throughout the first quarter of 2009 it was front and center in the political arena. Politics has been involved in the U.S. electric generation and distribution industry since its founding in … [Read more...]