Subject lines represent a make-it or break-it opportunity to get an email opened. They are often one of the earliest introductions a consumer will have to your brand, and they offer the chance to create an emotional connection — especially if you’re successful at delivering the right message to the right person at the right time and place. Of course, in practical terms, a … [Read more...]
Making the Pivot: The New Playing Field of Customer Experience Management
The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our breath away. Nearly any sports fan can recall a game-changing play that enabled the team to take the upper hand and demoralize the competition. The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our … [Read more...]