• Forget Cool: Design Your Homepage to Convert

    Homepages often have multiple objectives. Everyone in your organization wants to pile stuff on your homepage: products, partnership announcements, press releases, job ... Read Article

    Your Web Design is Killing Your Conversion Rate

    Let me tell you an inconvenient truth – your baby is ugly. No, I’m not offending your family genes. The “baby” I’m ... Read Article

    Usability Basics for Landing Page Optimization

    We’ve all heard the saying “perception is reality.” And when it comes to website usability, there is no truer statement. Bottom line: ... Read Article

    Website Conversions: Closing the Sale

    Many people are familiar with the well-known concept of the sales funnel. Conceived over a hundred years ago, it still serves as ... Read Article

    What are You “Converting” on Your Website?

    Conversion actions are measurable events that move a website visitor toward the mission critical activities that you have identified. Many people view ... Read Article

    Emotional Motivators in Landing Page Optimization

    Visitors arrive at your website with their own needs, perspectives, and emotions. How can your landing page influence them to take action ... Read Article

    7 Landing Page Fixes that will Skyrocket Conversions

    Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even if you don’t have the ... Read Article

    Usability Basics for Landing Page Optimization

    If a visitor cannot find something on your landing page, it might as well not exist at all. Have you used common ... Read Article

    What is Your Website Worth? The financial impact of conversion rate improvement

    Most business websites are developed for a specific purpose. They are focused on achieving a desired outcome from a particular audience. A ... Read Article