Press Release Online performance marketing, as a vehicle for achieving unparalleled company growth and consumer reach, challenges businesses to rethink and redefine “performance”. Advertisers, in our “big data” world, continually leverage performance-based data decisioning, but there’s an underlying value-alignment issue because pricing strategies have not kept pace with the … [Read more...]
TORO Advertising: Reputation & Trust – Key Factors When Choosing A Network Partner
It doesn't matter if you are a super-affiliate or a newbie affiliate: the most important thing to check before working a new network is their reputation. There are dozens of networks to choose from, so it makes sense to prioritize picking one that is trustworthy, has a long track record and is known for reliability both in making payments and protecting brands. Nowadays, … [Read more...]