Certainly we've all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and continued to thrive. On the flip side, however, we also know a good many businesses that invested heavily in expanding their operations overseas or in new territories only to be forced to pull up stakes a short time later. Along … [Read more...]
Five Ways Mobile Can Succeed in the Affiliate Channel
We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when compared to the volume of commerce already taking place on desktop PCs, it’s only a matter of time before mobile devices are the preferred vehicle for online shopping. Carlisle & Gallagher Consulting Group forecast that within fi ve years half of today’s … [Read more...]