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Introducing The New Rules Holiday Checklist for Digital Marketers

October 27, 2020 by Matt Lindner, Annie Barry, and Jessica Damiani, Rakuten Advertising

Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the holidays officially on, digital marketers need to double check their programs to make sure everything is wrapped up for the  season. To help you do this, Rakuten Advertising created The New Rules Holiday Checklist,  a comprehensive guide to ensure you’re making … [Read more...]

Why Choice Matters in Affiliate Marketing

November 20, 2019 by Matt Lindner, Annie Barry, and Jessica Damiani, Rakuten Advertising

Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per day on everything from breakfast to bedtime. Some of these choices have higher stakes than others. When it comes to your marketing budget and your revenue generating efforts, it’s important to have data and insights at your disposal to make the right marketing … [Read more...]

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