The industry is seeing a trend towards consolidation and what I believe is driving it is the scale necessary to help manage a large brand’s customer acquisition. OPMs (outsourced program managers) typically started 10-15 years ago as one person to two person companies, with a focus on recruitment of affiliates and writing newsletters, and performing day to day functions. Some … [Read more...]
In Performance Marketing, Relationships And People Are At The Core Of All That We Do
During a crisis, leaders should lead from the front, and during the good times, leaders should lead from behind. We are working at SmarterChaos to "lead from the front" as we pivot towards affiliate marketing offers that help humanity like Tele Medicine Offers, Hand Sanitizers, and we are working on sourcing masks for hospitals to protect our doctors and nurses. Our offers like … [Read more...]
What Affiliate Marketing Can Learn From "The Voice"
Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into many shows on TV because I tend to be too involved in dealing … [Read more...]
Are You Asking for It? You’d Better!
Affiliate Marketing is traditionally a sport played best by the big guys - the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic sources that are ignored in this situation. … [Read more...]
Google Affiliate Ship Goes Down – Sink or Swim
Affiliate Marketing is dead? No, Google Affiliate Network is dead. This is not the news though. Many much-smarter-then-me industry folks have already alerted us. However, the real news is a flash that either you get, or you don’t. Here are the real underlying takeaways of Google’s Affiliate Death: Innovate or Die “Agencies” and OPMs (Outsourced Program Managers) are … [Read more...]