As consumers become more reliant on the convenience of online shopping, more and more brands have been born that rely exclusively on selling their products online, without a brick and mortar presence. These digitally native brands have found opportunities to provide valuable products to consumers in categories such as tooth care, beauty, health and wellness and meal prep. … [Read more...]
A Closer Look at Cyber Week 2019 Trends
According to Rakuten Marketing survey data, 83% of consumers have started their holiday shopping by Halloween. Google trend data has shown that Black Friday and Cyber Monday begin gaining traction as early as November 1st, with consumers starting to search for these keywords and deals nearly a month before they shop. While many consumers are purchasing candy and costumes over … [Read more...]
Three Tips to Help Publishers Prepare for The Holiday Season
With fall officially here, it’s time to start thinking about the holidays. While it is tempting to delay marketing campaigns targeting holiday shoppers until Q4, the fact is that, according to Rakuten Marketing data, almost half (48%) of global shoppers have started buying presents for the holidays by July. Now is the time for publishers to focus on preparing for the biggest … [Read more...]
4 Affiliate Marketing Myths
Affiliate Marketing has been plagued by myths that can cause apprehension and a lot of questions as to the validity of the channel. I’d like to address these myths head on and provide the facts to dispel common misconceptions that damage the credibility of this effective and efficient marketing channel. Myth: Affiliate marketing is for discounts and coupons. Fact: Coupon … [Read more...]
Tips for a Successful Holiday Shopping Season
As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the holiday predictions and planned accordingly with a goal to exceed last year’s sales and successes in mind. It is never too late to make adjustments to your holiday shopping marketing strategies. Sometimes, it makes more sense to … [Read more...]