In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs and goals. Today’s post will give you specific recommendations for expanding your program with scalable partners that deliver incremental sales and profit. Expanding your affiliate partner mix It’s time to consider what new partnerships will drive scalable, … [Read more...]
Power partnerships: A growth roadmap for ecommerce success
We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have viewed our industry as a niche, often relegating it to second-class status. But according to the recent Performance Marketing Association study, CMOs now see the value of partner marketing in the US, showing the industry has expanded by 50% … [Read more...]
How to accelerate growth for affiliate partners in a year of extremes
Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set to spend $8b on affiliate marketing in the next two years. Such rapid growth has been fueled by new publishers entering the channel, as well as existing partners expanding their reach. This rapid growth … [Read more...]
The affiliate marketers blueprint to futureproof your business
The affiliate channel has always had a chameleon like ability to adapt to its environment. However, as consumer and regulatory concerns about privacy and data escalate, brands ramp up their demands for transparency and tech giants clampdown on what can be tracked online. As such, affiliate marketing is faced with an influx of new challenges. In 2020, what should brands be … [Read more...]
Is ITP 2.0 the end of third-party tracking?
The world has entered a new digital era. In June 2018, Apple announced their latest revision of the Safari browser and details of the Intelligent Tracking Prevention (ITP) 2.0 release. In essence, ITP2 prevents third-party tracking, potentially causing major disruptions to online services and advertising. Previous iterations of ITP gave a 24-hour window for these cookies, and … [Read more...]