The day's big news of Google's precipitous drop in share price concealed the fact that Google's average CPC is down 15% from a year ago. This decline in one of Google's key performance metrics has potentially far more long-term consequences than a silly printer's mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused a major melt … [Read more...]
Tip-Of-The-Week The Best Content Research Tools
Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are several in here that we hadn't heard of … [Read more...]
Enabling Sales and Operations Planning Through Technology
Successful sales and operations planning requires committed, step-by-step process changes to fully leverage software applications. The sales and operations planning (S&OP) process has been around for decades. I have discussed it in most of my presentations on demand planning and forecasting since the mid-1990s and have been polling audiences along the way. One-third of the … [Read more...]
Supply Chain Collaboration Checkup
Collaboration can eliminate inefficiencies for all parties, but collaborative planning and execution among trading partners is daunting. Short-term projects can be a realistic route to prepare for more strategic collaboration efforts. Industry Takes Stock of Collaboration Progress Sam Walton stated that the more information a retailer like Wal-Mart can share with its suppliers, … [Read more...]
Interview: Tom Gibbs, Director of Worldwide Strategy and Planning, Intel Corporation.
Intels Tom Gibbs explains how Intel is integrating and supporting the emergence of sensor-based technology networks. ASCET: Why does Intel care about RFID? Tom Gibbs (TG): Lets begin by saying why we dont care: we are not making RFID tags. Our interest is really in all-autonomic sensor technology and its impact on IT architecture. RFID is an example of a device that can … [Read more...]
RFID Delivers the Goods
Intel manufacturing pilot showsRFID systems offer substantial business value. Intel manufacturing pilot shows RFID systems offer substantial business value To learn more about the benefits of radio frequency identification (RFID) systems in a complex semiconductor manufacturing environment, the Intel Technology and Manufacturing Group deployed a high-volume track-andtrace RFID … [Read more...]
EPC-Enabled Enterprise Mobility
EPC will deliver its greatest value, and realize its true business potential, only when implemented as part of an overall architecture captures mission critical data, moves it to where it is needed, and manages both the data and data acquisition infrastructure. Radio frequency identification (RFID) is one of the newest and most promising technologies on the horizon for supply … [Read more...]