• All Blue Book Articles

    Discovering Collaboration in Moscow

    by Chris Trayhorn, Publisher of mThink Blue Book on April 10, 2019

    Admitad is a nine year-old CPA network that has hit a lot of people’s radar screens in the last 12 months. They’re growing fast and doing some interesting things, so … Read Article

    FTC Warns Marketers to Take CIDs and Subpoenas Seriously

    by Richard B. Newman on April 8, 2019

    The Federal Trade Commission obtains information through subpoenas and civil investigative demands (CIDs) pursuant to its mission to investigate deceptive and unfair trade practices.  Such requests are legally … Read Article

    Can Affiliate Marketing Networks Build Transparency Through Events?

    by mThink on April 4, 2019

    By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a … Read Article

    FTC Signs Consumer Protection MOU With UK Regulator

    by Richard B. Newman on April 1, 2019

    The Federal Trade Commission has signed a memorandum of understanding with the United Kingdom’s Competition and Markets Authority (CMA), a non-ministerial department of the U.K. government charged with … Read Article

    Top 4 Affiliate Digital Marketing Tech Predictions

    by mThink on March 20, 2019

    By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a driving force in the advertising industry. … Read Article

    2019 Influencer Marketing Global Survey Released

    by Chris Trayhorn, Publisher of mThink Blue Book on March 20, 2019

    Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers toolkit. They offer authenticity and new … Read Article

    Facebook Announces Integration Across all Platforms Worldwide. Surprised?

    by Chris Trayhorn, Publisher of mThink Blue Book on March 6, 2019

    In a move that seems specifically designed to forestall European enforcement efforts, Facebook has announced they will integrate their messaging platforms worldwide, including Messenger and WhatsApp. This follows … Read Article

    FTC Defense Lawyer Alert: Third Circuit Limits FTC’s Enforcement Authority for Prior Conduct

    by Richard B. Newman on March 1, 2019

    Bad facts for the Federal Trade Commission?  Maybe.  Resulting in bad law from the FTC’s perspective?  Maybe.  What is certain is that the Third Circuit has issued a … Read Article

    TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developments

    by Richard B. Newman on February 13, 2019

    The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel reservations and encouraged him to download defendant’s app. The … Read Article

    A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space

    by mThink on January 24, 2019

    Press Release This new agency will execute content marketing strategy for startups and brands utilizing a data-driven strategy NEW YORK, Jan. 16, 2019 — Aragon Advertising today announced … Read Article

    What's Driving The Creative Destruction In Affiliate Marketing?

    by Chris Trayhorn, Publisher of mThink Blue Book on January 24, 2019

    One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private equity money dominates the industry. If … Read Article

    CrakRevenue Introduces the ACH Payment System for Its Affiliates

    by mThink on January 17, 2019

    QUEBEC CITY – CrakRevenue, which recently secured the 7th position out of the world’s best CPA networks according to mThink’s Blue Book 2019, is pleased to announce the … Read Article

    CrakRevenue Announces Partnership with BlueChew, Chewable Alternative to Viagra & Cialis

    by mThink on January 8, 2019

    Press Release QUEBEC CITY — CrakRevenue announced today a partnership with BlueChew, 2018’s biggest newcomer to the E.D., US market. Erectile Dysfunction (ED) represents a 5 billion market … Read Article

    Blue Book 2019 Top 20 Revealed!

    by Chris Trayhorn, Publisher of mThink Blue Book on January 6, 2019

    Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: ClickboothBest CPS/Affiliate Network: Rakuten Affiliate NetworkBest Pay-Per-Call Network: Aragon Advertising The BLUE BOOK … Read Article

    FDA Position on Cannabis-Derived Compounds

    by Richard B. Newman on January 2, 2019

    Regulation of Products Containing Cannabis and Cannabis-Derived Compounds Immediately following the 2018 Farm Bill being signed into law, the U.S. Food and Drug Administration issued a statement on … Read Article
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