All Blue Book Articles Aragon's Pay Per Call Money Match Challenge!by Aragon Advertising on September 30, 2019 This October beat your September commissions & get a cash bonus! Affiliates who beat their September 2019 earnings by at least $500 qualify automatically for the challenges and … Read Article TCPA Update: Telemarketer Friendly ATDS and Single Text Rulingsby Richard B. Newman on September 20, 2019 A Florida federal court recently ruled in favor of the defendant when it held that dialing equipment must have the requisite “present capacity” to constitute an ATDS (Brown … Read Article Three Tips to Help Publishers Prepare for The Holiday Seasonby Jamie Rademacher, Rakuten Marketing on September 16, 2019 With fall officially here, it’s time to start thinking about the holidays. While it is tempting to delay marketing campaigns targeting holiday shoppers until Q4, the fact is … Read Article The Uber Pay-Per-Install Lawsuitby Chris Trayhorn, Publisher of mThink Blue Book on September 16, 2019 Uber’s lawsuit against Bidmotion/Hydrane and up to 100 John Doe ad networks for fraudulent app installs is still wending its way through the court system here in San … Read Article Ten Tips on How to BE A CONTENT CREATOR in Affiliate Marketingby Avangate Affiliate Network on September 11, 2019 Content creators are taking the lead. After 20 years of affiliate revenue being dominated by the coupon and loyalty space, power is shifting to content creators. A content … Read Article CBD: The FDA and State Attorneys Generalby Richard B. Newman on August 16, 2019 Former U.S. Food and Drug Administration Commissioner Scott Gottlieb recent stated that, “the CBD craze is getting out of hand…” Federal law currently permits for the distribution of … Read Article How do Influencer Marketing and Affiliate Marketing Fit Together?by Katerina Khalus, Publishers’ department at Admitad. on August 6, 2019 By Katerina Khalus, Spain and Latin America Team Lead at Admitad As 92% of marketers who tried influencer marketing found it to be an effective instrument, many now … Read Article Federal Auto Renewal Legislation Proposedby Richard B. Newman on August 3, 2019 While FTC attorneys continue to focus upon recurring payment issues and aggressively enforce ROSCA compliance, a number of states have recently enacted or supplemental legislation on automatic renewal … Read Article Court Addresses Unconstitutional TCPA Damages and Who Can be Held Liableby Richard B. Newman on July 19, 2019 A company that managed the ownership rights of a film hired a company to promote and market the film. There were approximately 3.2 million telephone calls made over … Read Article FTC Attorneys Announce “Back-to-Basics” Advertising and Data Security Workshopby Richard B. Newman on July 8, 2019 The Federal Trade Commission has announced that, along with its regional partners, it will conduct a public workshop in Atlanta on Thursday, August 15, 2019, on truth-in-advertising basics … Read Article Federal Court Holds TCPA Plaintiff Did Not Adequately Allege ATDSby Richard B. Newman on July 2, 2019 In Bader v. Navient Solutions, LLC (N.D. Ill. June 14, 2019), the North District of Illinois dismissed a Telephone Consumer Protection Act (TCPA) plaintiff’s claims on the basis … Read Article Five Ways to Improve your Influencer Outreachby Katerina Khalus, Publishers’ department at Admitad. on July 1, 2019 Influencer marketing is alive and thriving. The usual suspects–YouTube, Facebook, and Instagram–have long dominated the influencer marketing industry. Yet the recent surge in popularity of the application TikTok … Read Article How Deceptive User Interface Design Increases E-Commerce Salesby Chris Trayhorn, Publisher of mThink Blue Book on June 26, 2019 A fascinating Princeton study found hundreds of examples of deceptive “dark patterns” on e-commerce websites. Dark patterns are user interface features that, often deceptively, steer customers into making … Read Article Performance Advertisers Are Still Being Ripped Offby Chris Trayhorn, Publisher of mThink Blue Book on June 26, 2019 Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud … Read Article AI To Power 75% Of Ad Impressions By 2023by Chris Trayhorn, Publisher of mThink Blue Book on June 26, 2019 Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over the next four years. Top-line findings … Read Article« Previous 1 2 3 4 … 10 11 12 13 14 … 21 22 23 24 Next »