• White Papers

    The Path of Transition to a Wires Company: A Case for Embracing Change

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    The choice between mobilizing for a fight or embracing change may now seem obvious, but there were many … Read Article

    With Deregulation and Competition, Energy Companies Embrace EBPP as an Effective CRM Tool

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Deregulation and Billing While customers in deregulated utility markets face a barrage of marketing materials from new entrants … Read Article

    Strategic Mergers and Acquisitions in the Utilities Industry

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Do utilities really know what they are doing, or are they just following the trend? What do the … Read Article

    Recurring Payments by MasterCard

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Through deregulation, federal and state government reforms, and rising competition, utilities are faced with tough challenges. There is … Read Article

    So Now You’re In-Charge of an Unregulated Generation Company

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    You’ve probably just been named to head an acquired portfolio of generation assets. Or maybe you’re one of … Read Article

    Customer Interaction in the Digital Age: Strategies for Improving Satisfaction and Loyalty

    by Chris Trayhorn, Publisher of mThink Blue Book on November 15, 2000

    Introduction The rapid growth and evolution of the Internet as a customer contact channel has had profound implications … Read Article
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