Pivot Health Insurance – CPS (US)

Pivot Health provides individuals with instant access to health insurance plans designed for those who are not eligible for ACA coverage.

Converts on completed health insurance purchase.

Targeting: Adults aged 26–60 including unemployed individuals, students, contractors, and those without employer coverage earning over $50–60k. Users benefit from a streamlined application process with strong conversion performance, typically seeing a 4–10% click-to-lead rate and a 38% lead-to-purchase rate.

Restrictions: Limited to 32 approved states. No incentivized traffic.