• Where Are Your Customers? Try the Intersection Of Multiple Online Channels

    Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little ... Read Article

    Addressing Online Social Networks

    Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend ... Read Article

    The Art of Creating A Community

    I admit it: I'm a user-group junkie. I got my first taste of user groups when I worked for Apple - speaking ... Read Article

    Finally, Advertisers Can Calculate Real ROI From Digital Advertising

    Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation as the most accountable ... Read Article

    Lessons From Online Practice: New Advertising Models for All Media

    The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers ... Read Article

    B-to-B Online and Interactive Marketing: Cutting Through The Hype

    Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? ... Read Article

    Sponsored Search

    Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

    Web Analytics: The Non-Scary, Non-Techie Version

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    A Manifesto for Integrating Social Media Into Marketing

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    Understanding Technology Evolution: The Fallacy Of The S-Curve

    Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

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