Blue-Ribbon Panel Members

The latest update to the BLUE BOOK Top 20 rankings is the result of over 5,000 publishers and advertisers being individually surveyed with some 500 networks included in the evaluation process. The Blue-Ribbon Panel provided an informed insider’s perspective on the performance marketing network marketplace, together with guidance and input on interpretation of the research results. The members of the Blue-Ribbon Panel were carefully selected to provide insights from a broad cross-section of the performance marketing industry. The members of the panel are:

Chris TrayhornEditor/Founder, Revenue Performance BLUE BOOK/mThink
Jay WeintraubFounder/CEO, Grow.co
Matt FraryChief Of Chaos & Founder, SmarterChaos.com
Melissa Feemster SVP Global Client Services, Rakuten LinkShare
Chad P. FrenchPresident/CEO, PeerFly
Ricky AhujaAffiliate Venture Group
Evgenii (Geno) PrussakovFounder, AM Navigator
Cristian MiculiSenior Affiliate Marketing Manager, Avangate
Peter S. KleinFormerly of  MediaWhiz
JP SauveCEO, Max Bounty

There is much that goes on in the ad networks world that advertisers and publishers may not be privy to. That’s where the expert panel comes in as just a part of our extensive process. In many cases the panel members have the inside scoop on intangible factors like reputation, and are able to guide us in knowing what to look for. Votes for their own networks are discounted, of course, and they represent only a small proportion of the final scoring.

The procedure was designed to ensure that no competitive advantage was derived by networks that might have a representative on the Blue-Ribbon Panel. So far as was possible, we tried to come up with a system that fairly reflects the aggregate views of a very varied industry.

Chris Trayhorn, mThink
Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.

Jay Weintraub, Grow.co
Jay Weintraub is the Founder and CEO of Grow.co, a customer acquisition think tank and strategic advisory services firm serving growth stage and enterprise level brands. A thought leader in online marketing and lead generation, Jay was previously the Founder and CEO of LeadsCon, the largest community of vertical media and marketing professionals, which he sold in 2012. Prior to LeadsCon, Jay was part of the founding management team of Los Angeles based Oversee.net, as well as spending two and a half years at Advertising.com before its acquisition to AOL. He is a graduate of the University of Pennsylvania.

Matt Frary, Smarter Chaos
Matt Frary is CEO and Founder of SmarterChaos.com, an Internet marketing and sales agency focused on large brands. Matt was a founder of a former top-30 online ad network called ROIRocket.com, and is a frequent speaker at online marketing conferences. As a Mentor at The Founder’s Institute in Denver, CO, Matt enjoys working with start-ups to realize positive ROI quickly and is a passionate and serial entrepreneur.

Melissa Feemster, Rakuten LinkShare
Melissa Feemster is SVP Global Client Services at Rakuten Marketing and Rakuten LinkShare. Prior to LinkShare, she worked in Account Management
at Ogilvy, in brand management at Campbell Soup Company and in Corporate Communications at McDonald’s Corporation. Melissa holds an MBA in Marketing from the University of Pennsylvania’s Wharton School of Business and a BA from DePauw University.

Chad French, Peerfly
Chad French is President/CEO of PeerFly, Inc. As a seasoned programmer and affiliate marketer, Chad built the PeerFly Affiliate Network from scratch.
Chad’s now 5-year-old company is considered one of the fastest growing performance marketing networks in the industry and is ranked #2 in the BLUE BOOK rankings of the best CPA networks in the world for 2014.

Ricky Ahuja, Affiliate Venture Group
A serial entrepreneur, Ricky Ahuja has been known and well respected for his strong acumen as an online marketer and social media expert. His agency was ranked in the Top 10 on 2012 list of the “Top 10 Networks” and was most recently nominated as a Top 20 Ad Network on Blue Book survey by Revenue Performance.

Evgenii “Geno” Prussakov, AMNavigator
Evgenii “Geno” Prussakov is an author, blogger, speaker and affiliate marketing consultant He is also founder and chair of Affiliate Management Days conference, and owner of AM Navigator, an affiliate program management and consulting company.

Cristian Miculi, Avangate
Cristian Miculi is senior affiliate marketing manager for Avangate, an eCommerce solutions provider that enables Software and Software-asa-
Service companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue.

Peter Klein,  Admediary
Peter Klein is President and co-founder of Admediary, a full-service online performance marketing company. He has 20 years of online and offline marketing experience. Most recently he was the SVP of Media for MediaWhiz, where he was responsible for the creation and growth of multiple performance marketing divisions, including the consistently top 5 ranked Blue Book affiliate network, Monetize It. Peter holds a BS in Business Management and Marketing from Cornell University.

JP Sauve, Max Bounty
JP Sauve is the CEO of this year’s Blue Book #1 ranked CPA network, MaxBounty.com. He co-founded the network with his brother Steve in 2004, after seven successful years as a super affiliate. JP has three children and lives in Ottawa, Ontario