Blue-Ribbon Panel Members

The latest update to the BLUE BOOK Top 20 rankings is the result of over 5,000 publishers and advertisers being individually surveyed with some 500 networks included in the evaluation process. The Blue-Ribbon Panel provided an informed insider’s perspective on the performance marketing network marketplace, together with guidance and input on interpretation of the research results. The members of the Blue-Ribbon Panel were carefully selected to provide insights from a broad cross-section of the performance marketing industry. The members of the panel are:

Chris TrayhornEditor/Founder, Revenue Performance BLUE BOOK/mThink
Chad P. French – President/CEO, PeerFly
Cristian MiculiSenior Affiliate Marketing Manager, Avangate
Evgenii (Geno) PrussakovFounder, AM Navigator
Gus Brito – Director of Network Development,
Jackie Bates – Director of Marketing, LinkConnector
JP SauveCEO, MaxBounty
Linda Woods, Managing Director, MadrivoOPM

Matt FraryChief Of Chaos & Founder,
Melissa Feemster General Manager & SVP Global Client Services, Rakuten LinkShare
Ricky AhujaAffiliate Venture Group

There is much that goes on in the ad networks world that advertisers and publishers may not be privy to. That’s where the expert panel comes in as just a part of our extensive process. In many cases the panel members have the inside scoop on intangible factors like reputation, and are able to guide us in knowing what to look for. Votes for their own networks are discounted, of course, and they represent only a small proportion of the final scoring.

The procedure was designed to ensure that no competitive advantage was derived by networks that might have a representative on the Blue-Ribbon Panel. So far as was possible, we tried to come up with a system that fairly reflects the aggregate views of a very varied industry.

Chris Trayhorn, mThink
Chris Trayhron
Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.

Chad P. French, Peerfly
Chad FrenchChad French is President/CEO of PeerFly, Inc. As a seasoned programmer and affiliate marketer, Chad built the PeerFly Affiliate Network from scratch.
Chad’s now 5-year-old company is considered one of the fastest growing performance marketing networks in the industry and is ranked #2 in the BLUE BOOK rankings of the best CPA networks in the world for 2014.

Cristian Miculi, Avangate
cristianmiculiCristian is a seasoned professional in the digital landscape since 2005. He has been in charge with the Avangate Affiliate Network since 2008, coordinating its development and growing it many fold both in terms of affiliates joining the network as well as the software & SaaS product catalog. With hands-on experience in affiliate program management, Cristian is currently focused on developing alliances with technology and digital agency partners in order to maximize the customer lifetime value that the Avangate clients see. In his spare time, Cristian enjoys traveling and playing the piano.

Evgenii “Geno” Prussakov, AMNavigator
Geno PrusakovEvgenii “Geno” Prussakov is an author, blogger, speaker and affiliate marketing consultant He is also founder and chair of Affiliate Management Days conference, and owner of AM Navigator, an affiliate program management and consulting company.


Gus Brito,
gusbritoAs Director of Network Development at, Gus is responsible for the development and growth of the FlexOffers Affiliate Network. Gus managed the affiliate program from its infancy and helped create one of the largest and best run programs on the web. His hard work and dedication has been recognized by his peers and the performance marketing industry with several LinkShare Golden Link Awards. He has 7 Golden Link Awards nominations and is the recipient of Awards for Best Online Merchandising Campaign and Publisher’s Choice in 2007 and LinkShare’ s Golden Link Affiliate Manager of the Year Award in 2010.

Jackie Bates, LinkConnector
jackiebatesJackie is a zealous marketer with nine years of marketing leadership experience at LinkConnector. She’s been with the company since they opened doors in 2004, loyal to the power of LC’s visionary technology like online attribution and coupon compliance capabilities. As Director of Marketing, she drives PR and marketing strategy for new LC technologies and features and also works directly with key LC customers to maximize their growth using LC’s platform. Jackie has a background and love of all things content, search and social. Offline, she teaches Hot Hatha yoga and loves rough-housing with her two sons.

JP Sauve, MaxBounty
JPsauve2JP Sauve is the CEO of this year’s Blue Book #1 ranked CPA network, He co-founded the network with his brother Steve in 2004, after seven successful years as a super affiliate. JP has three children and lives in Ottawa, Ontario.



Linda Woods, MadrivoOPM
lindawoodsLinda Woods is the managing director of MadrivoOPM. Linda is a 15-year veteran of the affiliate marketing industry who is widely recognized as the founder of the outsourced program management (OPM) movement. She is known in the industry as “Affiliate Goddess” and as the former CEO of PartnerCentric. Linda and her teams have managed affiliate programs for hundreds of brands including eBay, Motorcycle Superstore, 21st Century Insurance, Quicken Loans, and Wynn Las Vegas.

Matt Frary, Smarter Chaos
mattfraryMatt Frary is CEO and Founder of, an Internet marketing and sales agency focused on large brands. Matt was a founder of a former top-30 online ad network called, and is a frequent speaker at online marketing conferences. As a Mentor at The Founder’s Institute in Denver, CO, Matt enjoys working with start-ups to realize positive ROI quickly and is a passionate and serial entrepreneur.

Melissa Feemster, Rakuten LinkShare
melissafeemsterMelissa Feemster is the General Manager and SVP for Rakuten Affiliate Network (formerly LinkShare), and serves as the voice of its clients and shapes feedback into new projects and products for the business. She focuses on client retention, account optimization and new business opportunities. Melissa has grown up through the client services organization at Rakuten Affiliate Network, having joined the Chicago office in 2004. Prior to that time, she worked in account management at Ogilvy, in brand management at the Campbell Soup Company, and in corporate communications at McDonald’s Corporation. Melissa holds an MBA in Marketing from the University of Pennsylvania’s Wharton School of Business and a BA from DePauw University.

Ricky Ahuja, Affiliate Venture Group
rickyahujaA serial entrepreneur, Ricky Ahuja has been known and well respected for his strong acumen as an online marketer and social media expert. His agency was ranked in the Top 10 on 2012 list of the “Top 10 Networks” and was most recently nominated as a Top 20 Ad Network on Blue Book survey by Revenue Performance.