All Blue Book Articles Work with Industry Leader in Customer Acquisitionby mThink on May 24, 2016 Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling to achieve your benchmark ROI? Do you … Read Article Madrivo's Success Shows Impact of Big Data on Affiliate Marketingby mThink on May 19, 2016 Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the benefits. New research reveals a direct … Read Article In Defense of Networks, Part. IIby Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016 “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to me last week. “Half the time … Read Article How Will Amazon-Brand Products Affect Brand Owners?by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016 Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy … Read Article« Previous 1 2 3 4 … 21 22 23 24