Archive | September, 2011

Why Can’t Performance Marketing Be Worth $40 Billion?

September 15, 2011

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People with bigger brains than my own are predicting that the online display ad market will grow from approximately $25 billion today, to more than $200 billion within the next few years. Almost all of that increase represents “new” online money, meaning that it will come from budgets that are currently focused on offline marketing channels and that will shift to online over time.

The question raised for performance marketers is, how much of that money might come our way?

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ROI On Marketing: Still The Only Thing That Matters

September 7, 2011

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Klein Online (& Out- of-Line)

The national debt is climbing to $15B, the Dow Jones dropped 1,000 points in August and yet online advertising spend continues to soar quarter after quarter.  Clearly advertisers see online as a viable channel to reach consumers and maximize ROI in these difficult times.  And clearly CMO’s are being pressured to deliver results instead of just pure branding.

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