Archive | April, 2011

Forget Cool: Design Your Homepage to Convert

April 23, 2011


Homepages often have multiple objectives. Everyone in your organization wants to pile stuff on your homepage: products, partnership announcements, press releases, job opportunities, marketing copy, positioning statements, special offers and welcome messages. But most importantly, it is often the first step a visitor takes on the way to a conversion action. So the single most important goal for your homepage is to get people to click off the homepage and on to their task.

Serving Too Many Masters

Consider these three rules of web awareness:

Continue reading...

Paying Publishers: The Good, the Bad and the Ugly

April 5, 2011

Comments Off

Every publisher wants to be paid on time, no matter where in the world they might be. And every affiliate manager, whether in a CPA network, a merchant or an affiliate network knows that paying publishers promptly on a worldwide basis is fraught with problems and dangers. So what’s a company to do? What are the options? If you think that PayPal is the only answer, you need to read on.

Continue reading...

Your Web Design is Killing Your Conversion Rate

April 1, 2011


Let me tell you an inconvenient truth – your baby is ugly.

No, I’m not offending your family genes. The “baby” I’m referring to is your website. The design elements that you’ve invested tons of time and money into have created severe problems that are contributing to your low conversion rates. To make matters worse, this predicament was completely avoidable: you have been a willing accomplice in your own undoing.

How did this happen?

Continue reading...