Archive | November, 2010

What Does HTTPS Mean?

November 30, 2010

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In order to implement SSL-based security on your own website, there are a couple of technical terms you should know. The one you will see most often is called HTTPS. HTTPS is a way to transfer encrypted data over the Web using SSL-based security.

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What Is SSL?

November 29, 2010

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SSL stands for Secure Sockets Layer. In plain English that simply means that it’s a way for a website to communicate safely with a browser on a website user’s computer.

If you prefer more technical terms, it’s a protocol that allows client/server applications to communicate across a network in a way designed to prevent eavesdropping and tampering.

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Website Security For Affiliates

November 29, 2010

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Any business or affiliate needs to ensure that their website is secure but it is especially important if they want to actually sell products or services. In that case, it’s not just that one needs to protect against hackers. One also needs to ensure that the sale transaction itself is protected, and that prospective customers know in advance that their information and credit card details are safe.

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The Battle For Online2Offline Domination

November 23, 2010

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Rumors are flying that Google is about to acquire Groupon. What will happen to location-based and mobile marketing if that happens? Why is Coupon.com raking it in? And how is Yelp going to try and dominate check-in marketing? Online2Offline commerce is going crazy this week so we try and pick the winners and losers.

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7 Landing Page Fixes that will Skyrocket Conversions

November 23, 2010

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Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even if you don’t have the staff or resources to do testing you can easily evaluate your landing pages for some of the most common conversion killers. Here are 7 simple landing page fixes that work across a surprisingly wide variety of circumstances and industries:

Remove Choices

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Google Boutiques.com Makes eBay Fashion Look Frumpy

November 17, 2010

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It seems that every week brings another move by Google to eat more of the online marketing cake. The last couple of days saw Google make two announcements that should make affiliates nervous. A revamped product search launched in time for the holiday season incorporates local availability, integration with Google’s mobile shopping app and enhanced product discovery tools – more on that after the jump. But even more threatening is Boutiques.com: a new way to shop for fashion online.  

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Q&A with Chris Trayhorn and Blue Phoenix Network

November 15, 2010

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After Revenue Performance published the Top 20 CPA Networks and Top 20 Affiliate Networks, the blogosphere went into overdrive with reactions to the list, and speculation regarding who made the list and why. Wanting to sift through the noise, Blue Phoenix reached out to Founder and Editor Chris Trayhorn to get the answers straight from the horse’s mouth.

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New AdSense Interface Is A Lesson For Networks

November 10, 2010

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Yesterday was a big day for more than 2 million publishers: Google began the rollout of its new Google AdSense interface. The interface has been four years in development and will be provided in over 200 countries and more than 30 languages. Two questions arise: how is it going to help publishers make more money? And why should other networks be paying attention?

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Usability Basics for Landing Page Optimization

November 10, 2010

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If a visitor cannot find something on your landing page, it might as well not exist at all. Have you used common sense in the design of your landing page? You probably think so. But there is often a disconnect between how a website designer approaches a site design, and what actual users experience when they visit the site. The point of good usability is to make things easy for your visitors, even when it contradicts your desire for creativity.

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