mThink

The big news this week has been Facebook filing lawsuits against MaxBounty, Steven Richter and Jason Swan, the CTO of CPALead. The allegations are serious and include violations of CAN-SPAM, fraud and breach of contract among others. Facebook is breaking fresh ground with these actions, and the word on the ground is that the people involved are taking them very seriously.

Most business websites are developed for a specific purpose. They are focused on achieving a desired outcome from a particular audience. A website conversion happens when a visitor to your site takes the desired action, and likely represents a measurable value to your business. Calculating the value of a conversion can go a long way in justifying an ongoing landing page optimization strategy.

 The BLUE BOOK Top 20 is launching in one week. Don’t be left behind — for a pdf oof the results send an email to info@mthink.com

Revenue Performance helped a dear friend a couple of weeks ago by asking our readers to help sign a petition to allow his adopted Nepalese orphan into the US. Many of you did. We realize this made us feel really good, so every once in a while, when we run across a cause we believe in, we will blog about it in the hope to help raise awareness amongst our community. And we promise not to ask for money… just your support.

For the first time last week, Google pulled back the curtain on what it’s achieving in terms of revenue per click and growth rates for paid clicks, mobile, video and display ad revenues. For anyone in that marketplace, it makes for sobering reading. Google’s annual revenues are running at about $30 billion per year. They have $35 billion in cash sitting on the balance sheet. They hired over 1,000 people in the 3rd quarter alone. But we already knew they were doing okay.

In the online marketing world, a lot of time and resources are spent driving traffic to a website or landing page. Huge budgets are spent on pay-per-click (PPC) campaigns, e-mail marketing efforts and search engine optimization. You analyze campaign performance with almost religious fervor in order to extract the last penny of revenue and profit possible from each internet visitor. But all of your hard work comes down to the few precious moments that a visitor spends on your landing page.

80 abandoned children in Nepal need two minutes of your time. No money is involved. Here’s the deal:  a dear friend of the industry, Robert Ahearn, is the dad in one of 80 American families that have agreed to rescue Nepalese children from their orphanages via adoption. Help to bring these children home by signing the petition! Please read more.

Revenue Performance has always been about bringing the best in industry expertise to our readers. We’re pleased to announce a new partnership wioth Tim Ash of SiteTuners.com, the foremost expert on website optimization and conversion in the industry. Twice a month look out for Tim’s expert advice on increasing your online profits.

Let your voice be heard! Tell us what you think! The Revenue Performance survey for the Top 20 Performance Marketing Networks is now open. Whether you are a publisher or advertiser, affiliate or merchant, your views matter. It’s a two-minute survey. Take it now!