• The Internet Generation Conundrum

    Born with a mouse in their hands and weaned on mobile phones, IM and Facebook profiles, the Internet generation hates me. My ... Read Article

    The Kids Are All Right – Are You the Problem?

    I have had the great pleasure, for the better part of the past seven years, to act like a kid, think like ... Read Article

    New Communications Approaches in Marketing

    The early part of the 21st century has witnessed an explosion in the number of media that marketers can employ to reach ... Read Article

    Q&A: Young-Bean Song

    Throughout his career, Young-Bean Song has been at the forefront of analytic research and development in digital marketing. He currently oversees The ... Read Article

    The Empire Fights Back

    As if to make the point that Twitter does not rule the roost (yet), on Wednesday Mark Zuckerberg, the CEO of Facebook, ... Read Article

    Twitter Explodes (isn't anyone bored yet?)

    Comscore released their latest traffic figures for Twitter this week showing a remarkable increase in the first two months of this year ... Read Article

    The Economy Bites. Stuff Changes.

    As companies battle to survive and/or grow in the toughest marketplace for decades, efforts to improve monetization are coming thick and fast. ... Read Article

    Overlap Matters

    Traditional wisdom says that cross-site duplication of online advertising is bad for business. And indeed duplication has traditionally been seen as redundant ... Read Article

    The Corporate Website: Five Strategies for Making Your Site More Relevant and Social

    Corporate marketing messages do not always reflect the market's perception of a product or service. The practice of "push" messaging was designed ... Read Article

    Web 2.0 and Marketing Strategy

    Addressing the Association of National Advertisers in 2004, Jim Stengel, chief marketing officer of Procter & Gamble, threw down the gauntlet. As ... Read Article

    Can You Connect With The Ad-Averse Segment Of Your Audience?

    Your advertising is invisible to a substantial segment of your audience. Intuitively, you know they're tuning out, but you need more than ... Read Article

    The Customer Advisory Board: A How-to Guide for The Internet Age

    Good market intelligence is imperative in today's increasingly competitive environment. Product segments are commoditizing; product life cycles are shortening; and with smart ... Read Article

    Q&A: Keith Pigues

    Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member of the Executive Leadership ... Read Article

    Qualcomm's Wireless Convergence

    Qualcomm has announced a vast expansion of their wireless network. In order to provide the most expansive coverage possible, the convergence program ... Read Article

    Browse Using Face Gestures

    Opera introduces Face Gestures, a revolutionary technology designed to make interacting with your browser easier and simpler on computers with cameras.

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