• Tip of the Week

    Ann Smarty has a nice piece up discussing the different approach needed when researching keywords for an established site rather than a ... Read Article

    Mobile Advertising Options Explained

    In December Google launched their ad network for Android and iPhone, which allowed advertisers to target AdWords at mobile devices with full ... Read Article

    DoubleClick and Adify Announce Network-Building Tools

    ad:tech San Francisco begins today and, as if to celebrate, two of the major ad networks released news about increased value they ... Read Article

    Domain Name Stupidity of the Week

    A couple of weeks ago Toys'R'Us paid $5.1 million to buy the Toys.com domain name. This should have been a great deal ... Read Article

    Microsoft PubCenter "Highly Complementary" to AdSense?

    Microsoft has spent years trying to build an effective competitor to AdSense without much success but there are new reports that a ... Read Article

    FTC Proposes New Guidelines for Product Reviews

    The Federal Trade Commission is suggesting that bloggers and social media users who express false statements about products they promote should be ... Read Article

    Everyone On The Planet Tweeting?

    Last week we noted that Twitter was going crazy and that we hadn't even seen March's stats yet. Well now we have. ... Read Article

    Amazon Pulls Back From Affiliate PPC

    Following last week's news of Amazon suddenly shutting down referral fees to affiliates resulting from PPC traffic, discussion seems to have moved ... Read Article

    Report: Yahoo Increasing First-Page Advertisers

    The keyword-tool provider AdGooroo this week released their Q1 2009 Search Engine Advertising Update which is based on an analysis of the ... Read Article

    Q&A: Peter Fader

    Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise ... Read Article

    Old School, New School… And How They Relate to Marketing

    We all want to be new school and know the latest hit song (via iTunes). I wouldn't know what that was without ... Read Article

    Is Your Marketing Organization Ready To Change Its MO?

    It can sometimes be difficult to determine whether your company is ready to implement "Marketing Operations." As described in "7 Deadly Sins" ... Read Article

    Solving Marketing's Seven Deadly Sins

    Busy corporate marketing groups can be so focused on tactics and firefighting, they jeopardize their marketing investment. Overreacting to events, tackling symptoms ... Read Article

    Q&A: Larry Weber

    Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of ... Read Article

    Q&A: Alex Kormushoff

    As senior vice president of worldwide field operations at SPSS, Alex Kormushoff is responsible for leading the sales, services and marketing organizations ... Read Article

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