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Yahoo Kills Yahoo! Publisher Network

March 31, 2010 by Chris Trayhorn, Publisher of mThink Blue Book

Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo is suggesting that publishers move to Chitika, who have set up a customized process for YPN publishers. Yahoo says that all YPN publishers will be mailed final payments by May 31, 2010. Yahoo set up YPN in August 2005 as a competitor to … [Read more...]

39 April Fool's Day Hoaxes By Google

March 31, 2010 by Chris Trayhorn, Publisher of mThink Blue Book

Last year Google ran no less than 17 different April Fool's Day hoaxes. I have always loved that a company that has so much on its plate takes the time to differentiate itself and build some positive brand equity by investing humor. The Google April Fool's Day tradition started small in 2000 with the announcement of Google "MentalPlex", a search engine technology that … [Read more...]

The Great Divide

December 16, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination with the subject stems from a desire to understand the role performance-based ads play in the broader ecosystem for advertisers, merchants and affiliates.What I’ve come to believe is that the performance marketing world has two … [Read more...]

Raising Your Score

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers alike to drive high quality leads while maintaining strong ROI. In fact, search engine marketing (SEM) frequently represents an inordinate portion of a performance marketer’s business – often more than they care to admit.The decline in … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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