• Yahoo Kills Yahoo! Publisher Network

    Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo ... Read Article

    39 April Fool's Day Hoaxes By Google

    Last year Google ran no less than 17 different April Fool's Day hoaxes. I have always loved that a company that has ... Read Article

    The Great Divide

    Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

    Raising Your Score

    Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers ... Read Article

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