• Educating and Informing Your Publishers

    As anyone managing an affiliate program knows, educating your network of publishers is a vital and often daunting part of building and ... Read Article

    Casting a Wider Net

    Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.The figures for ... Read Article

    Pitching a Fit

    Sites related to health, fitness and total body wellness are humming at this time of year based on the good intentions of ... Read Article

    Danger: Clicking Ahead

    Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, ... Read Article

    Search for Tomorrow

    It doesn't take Edwin Hubble to recognize that the search universe is expanding. Instead of studying faraway galaxies to see the shifts ... Read Article

    Think Global, Search Local

    If you are looking for help with your water heater in Plano, Texas, Harvey West is your man. Type in "water heater ... Read Article

    The Cookie Conundrum

    Cookies will drive you nuts. As you know, cookies - or very small files that recognize you as uniquely you to particular ... Read Article

    Defend Yourself Against Click Fraud

    The sky is falling! The sky is falling!" That's what the Chicken Littles of the world would have you believe when they ... Read Article

    Look Ma, No Print: Q & A with Michelle Bottomley

    Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks to advertise online than ... Read Article

    The Myths of Affiliate Marketing

    There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected works of the Brothers ... Read Article

    Clean Sweep

    You're thinking of working with a merchant, but you don't want to be involved in any program that includes affiliates using questionable, ... Read Article

    Crossing the Line

    Years before the Nasdaq tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive ... Read Article

    Pedro Sostre: Follow Your Passion

    Pedro Sostre is all about art and good design. And he's not afraid to voice his opinions on either subject."Most websites suck ... Read Article

    Managing Affiliates in a Rapidly Growing Market

    Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by ... Read Article

    Analyze This

    Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers' habits and boost revenue.So ... Read Article

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