• Kimathi Marangu: The Team Player

    It's not easy to combine all those passions but Marangu has managed to strike a good balance.Marangu is the co-founder of Mall ... Read Article

    Optimized for the Future: Q & A with Noah Elkin

    Noah Elkin is the director of industry relations at iCrossing, which was recently named Best Search Agency of 2005 by industry trade ... Read Article

    Retooling the Web

    Microsoft was late in recognizing the profit potential of online search. Meanwhile, upstart Google surpassed older search sites such as AltaVista, America ... Read Article

    Mining for Keywords

    Now that you've set up your search engine marketing campaign and it's chugging along nicely, how do you take things to the ... Read Article

    Taxing Times

    Back in the early days of the dotcom boom, rampant speculation arose about how or even if online sales should be taxed. ... Read Article

    The State of Online Marketing

    By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of ups ... Read Article

    Flipping the Switch

    Maybe your relationship with your network has soured. The reports are frequently late, revenue is down and your questions are not being ... Read Article

    An Unbridled Love of Shopping: Q & A with Michelle Madhok

    Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting as a director of ... Read Article

    Resolutions Require Resolve

    It's mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in the fridge is turning ... Read Article

    Richard Kohl: This is No Retirement Party

    Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he's got ... Read Article

    It's Just Direct Marketing

    As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

    Home Page Makeover Unleashed

    In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

    Defining Affiliate Marketing

    Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience ... Read Article

    Educating and Informing Your Publishers

    As anyone managing an affiliate program knows, educating your network of publishers is a vital and often daunting part of building and ... Read Article

    Casting a Wider Net

    Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.The figures for ... Read Article
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