• Google Affiliate Network: Big-Time Backing

    The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

    LinkShare: Leveraging Technology and Global Markets

    Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa "Yaz" Iida are both ... Read Article

    ShareASale: Size Doesn't Matter

    ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton ... Read Article

    Owning Up

    Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

    Growing in an Unhealthy Climate

    Economists, politicians and media types are no longer arguing whether or not the economy is in a recession. Instead most are debating ... Read Article

    AOL's Advertising Aspirations

    What a long, strange trip it's been for AOL.The more than 20 year old company that was once at the forefront of ... Read Article

    Affiliates are Bullish

    With the U.S. dollar sinking to new lows, oil and gold attaining new heights, and both food and gasoline prices rising quickly: ... Read Article

    The Changing Digital Landscape

    2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential ... Read Article

    Taxing Issues

    "I love NY" may be the famous motto of the Big Apple, but as of late, it's not the mantra of any ... Read Article

    Shine a Light

    It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

    Ad-Supported Nation

    There's no doubt that popular websites such as video clip destination Metacafe continue to be strong players because visitors know that when ... Read Article

    They Can Hear Us Now: Q & A with Laura Marriott

    The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to ... Read Article

    Power Plays

    By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

    The Desire to Acquire

    The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

    Guiding Lightly: Q & A with Anne Holland

    Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The ... Read Article

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