• Power Plays

    By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

    The Desire to Acquire

    The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

    Guiding Lightly: Q & A with Anne Holland

    Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The ... Read Article

    The Posh Payoff

    Diamonds, private jets, multi-million-dollar mansions, haute couture, luxury vehicles and high-end handbags - customers looking for upscale goods and services could probably ... Read Article

    Sex Education

    You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the ... Read Article

    Performance Marketing Prognostication

    It's that time of year again when we ask industry movers and shakers to look back at the past 12 months and ... Read Article

    Big Brands Believe

    TV commercials and print ads aren't dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a ... Read Article

    The Social Security

    Sites that rely on user-generated content are altering the human fabric of the Internet and the way that performance marketers reach out ... Read Article

    eBay: What's in Store

    Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began as a virtual flea ... Read Article

    Sell Green to Make Green

    For online marketers, green could be the new gold. The events of the past year opened the eyes of many consumers to ... Read Article

    Summer Reading Extravaganza

    Forget about what Oprah's recommending. Put away the latest from Philip Roth and that potboiler from James Patterson. It's summertime and what's ... Read Article

    Recess Is Over

    Back-to-School promotions can lead to big bucks if online marketers start early.Back to school is a big deal for affiliates - it ... Read Article

    Music Needs Tuning

    The complex space needs some harmony before online marketers start to sing.Imagine you're a publisher trying to parlay your expertise and passion ... Read Article

    Domain Reign

    Domains are the undeveloped land on which e-commerce properties are built and like real estate, it's about location, location, location.Gary Kremen is ... Read Article

    Full Steam Ahead: Q & A with Chris Henger

    Performics' new VP of affiliate marketing claims the industry is still growing and is fueled by performance-based marketing.

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