• The Survival Guide For Networks, Part II: the Empire fights back!

    The recent discussion of the importance of brand to CPA network survival generated a fair amount of feedback. For an industry rooted ... Read Article

    The Survival Guide For Networks, Part I

    The CPA network space is in tumult. If your favorite CPA network isn’t dead already, it’s probably refinancing, merging or crouching in ... Read Article

    Facebook Takes The Profit Out of CPM Buys

    Facebook made a big change in their advertising policies this week. But they did it very quietly with a letter to display ... Read Article

    Hydra Dumps 15,000 Affiliates

    Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

    Facebook's $350 million in Performance Advertising

    As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. ... Read Article

    Twitter Feeding Frenzy Coming?

    Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that ... Read Article

    YouTube Celebrates With a Top Five

    YouTube celebrated its fifth birthday on Valentine's Day. The youtube.com domain name was first registered on 2/15/2005 and the site was bought ... Read Article

    Shock! Google Isn’t Infallible!

    It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did little or no external ... Read Article

    Google Kills Twitter

    Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent ... Read Article

    ValueClick Exits Lead-Gen?

    ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay ... Read Article

    Big Bucks, Bad Business: Who's Getting Google-Slapped and Why

    Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an ... Read Article

    The Great Divide

    Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

    The Interview: Wikia CEO Jimmy Wales

    The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

    Fighting the Nexus Tax

    If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known ... Read Article

    Integrity Above All

    As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

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