• Participation Is Not Passive

    Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

    Show me the Money

    Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

    Incentivize Your Audience

    Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

    AOL's Advertising Aspirations

    What a long, strange trip it's been for AOL.The more than 20 year old company that was once at the forefront of ... Read Article

    The Changing Digital Landscape

    2008 has shaped up to be a crazy year for online advertising - the writers' strike drove people online and the presidential ... Read Article

    Content vs. SEO

    Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so much that he can't ... Read Article

    Leagues of Their Own

    Since the days of the gladiators, sports fans have had an irrational bond with their favorite athletes and teams. Feats of athleticism ... Read Article

    Winning With Authority

    It's all good - from online advertising being up 25 percent, according to the IAB; to online commerce on the rise 23 ... Read Article

    Ad-Supported Nation

    There's no doubt that popular websites such as video clip destination Metacafe continue to be strong players because visitors know that when ... Read Article

    Looking for a Few Good Affiliates

    Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

    They Can Hear Us Now: Q & A with Laura Marriott

    The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to ... Read Article

    Fracas over Facebook and Trepidation with Twitter

    Since Facebook was featured on the cover of Newsweek magazine less than a year ago, it's been called everything from the social ... Read Article

    Rexanne Mancini: The Free Thinker

    Mancini says she thought the Internet was the wave of the future and wanted a way to connect and be part of ... Read Article

    .mobi for All

    Neil Michel bought .mobi top-level domains as soon as they were available without consulting his bosses. As eMedia Director of Prosper magazine ... Read Article

    Going for the Gold

    If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list ... Read Article

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