• Analyze This

    Affiliates are capitalizing on the predictable behavioral patterns of consumers by using Web analytics tools to decode customers' habits and boost revenue.So ... Read Article

    Stand By Me

    The last of the big independent affiliate and performance marketing networks was finally swallowed up by another large international conglomerate.In early September, ... Read Article

    Affiliates Yearn For Standard Bearers

    Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some serious growing pains. If ... Read Article

    The Race to Embrace

    Online marketers and merchants are quickly adopting new technologies such as blogging to help drive traffic and sell products.

    Converting Visitors to Buyers

    While affiliate Web sites can measure how many visitors and clicks they receive and send on through to merchants, that's only part ... Read Article

    Off the Mark

    Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and revenue to Web sites ... Read Article

    Planning Future Growth

    Matt Ranta has not been an affiliate for very long. In fact, his Web page still has some kinks in it. He ... Read Article

    iPod, Therefore iTunes

    Affiliates interested in offering digital music downloads should pay tribute to Apple for legitimizing an over-hyped and under performing market that was ... Read Article

    Targeting Affiliates

    Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, FingerhutTarget's program is powered ... Read Article

    Being Ben Edelman

    You'd be hard-pressed to find someone more knowledgeable or dedicated than Ben Edelman when it comes to the evils of spyware. The ... Read Article

    What Clicks At Performics

    To the surprise (and delight) of many, 2004 has put the spotlight back onto e-commerce for the first time since the dot-bomb ... Read Article

    The Overstock Obsession

    Every so often, there's a company, a person or a philosophy that attracts such a rabid following it can be only be ... Read Article

    Land Rush

    Suddenly, Joe Speiser's phone rings more often than it used to.The calls are coming from venture investors and executives at some "very ... Read Article

    Five Who Drive

    It takes a special something to be among the best in your field, especially when the field is as competitive as affiliate ... Read Article

    The Craze Of Holidaze

    Amin Mirza is nervous about the holidays."I'm not going anywhere," says Mirza, an affiliate who started PhatDeal.com in his home this May. ... Read Article

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