On June 21, 2021 in the matter of Greenberg et al. v. Digital Media Solutions LLC, the Court of Appeal of the State of California held that: (i) a recipient of a commercial email advertisement sent by a third party is not precluded as a matter of law from stating a cause of action under section 17529.5 against the advertiser for the third party’s failure to provide sufficient … [Read more...]
Email Marketing Proves To Be Essential — Especially In 2020
Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and perceive email marketing. There were several significant takeaways, all of which point to how integral email continues to be as a marketing channel. “The 2020 State of Email, Fall Edition report showcases why email should be … [Read more...]