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Lighting the Way

August 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Persistent climate change concerns, volatile energy prices and a growing awareness of technological advancement in energy are leading consumers across the globe to reconsider their role in the electric power value chain. Likewise, substantial increases in utility infrastructure investment are likely due to global demands for climate change mitigation; the need to support aging … [Read more...]

The Smart Grid in Malta

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

On the Mediterranean island of Malta, with a population of about 400,000 people on a land mass of just over 300 square kilometers, power, water and the economy are intricately linked. The country depends on electrically powered desalination plants for over half of its water supply. In fact, about 75 percent of the cost of water from these plants on Malta is directly related to … [Read more...]

An Australian Approach to Energy Innovation and Collaboration

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Just as global demand for energy is steadily increasing, so too, are the recognized costs of power generation. A recent report about the possibility of creating a low-emissions future by Australia's Treasury noted that electricity production currently accounts for 34 percent of the nation's net greenhouse gas emissions, and that it was the fastest-growing contributor to … [Read more...]

Surviving the Turmoil

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility of the future is now. Political pressure and climate change are going to drive massive investments in renewable and clean energy and smart grid technology. These investments will empower customers through the launch and adoption of demand response and … [Read more...]

Business Process Improvement

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed in a sea of change. Customers demand reliable power in unlimited supply, generated in environmentally friendly ways without increased cost. All the while regulators are telling consumers to "change the way they are using energy or … [Read more...]

Measuring Smart Metering’s Progress

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest in the mid-1980s. That's 25 years ago, during which time we have seen incredible advancements in information and communication technologies. Remember the technologies of 1985? The very first mobile phones were just being … [Read more...]

Customer Relationships and the Economy

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

A little over a year ago, the challenges facing the global energy and utilities market were driving a significant wedge between utilities and their customers. In Western European markets, price increases across gas, electricity and water, combined with increased corporate earnings, left many utilities in the uncomfortable position of being seen as profiteering from customers … [Read more...]

Be a People Person

January 1, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

I have to admit it. Despite all the exciting new technologies out there, I am finding myself to be a people person when it comes to building smarter grids and more intelligent utilities. Granted, technology is rapidly developing and the utility industry is finding itself in the middle of more and more automation. However, people - from linemen to consumers - will remain … [Read more...]

Plugging in the Consumer

January 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

Thanks to new technologies and the spirit of independence and empowerment fostered by the digital age, consumers are taking on broader and more active roles in an increasing number of industries. Not only are consumers increasingly vocal and decisive about what they will or will not buy, they are in many cases becoming designers, producers, marketers and distributors of the … [Read more...]

Achieving Decentralized Coordination In the Electric Power Industry

January 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

For the past century, the dominant business and regulatory paradigms in the electric power industry have been centralized economic and physical control. The ideas presented here and in my forthcoming book, Deregulation, Innovation, and Market Liberalization: Electricity Restructuring in a Constantly Evolving Environment (Routledge, 2008), comprise a different paradigm - … [Read more...]

Ontario Pilot

January 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

Smart metering technologies are making it possible to provide residential utility customers with the sophisticated "smart pricing" options once available only to larger commercial and industrial customers. When integrated with appropriate data manipulation and billing systems, smart metering systems can enable a number of innovative pricing and service regimes that shift or … [Read more...]

Meeting Future Utility Operating Challenges With a Smart Grid

January 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

The classical school of utility operations prescribes four priorities, ranked in the following descending order: safety, reliability, customer service and profit. Although it's not hard to engage any number of industry insiders in an argument over whether profit in the classical model has recently switched places with customer service (and/or whether it should), most people … [Read more...]

Customer Service in the Brave New World of Today’s Utilities

January 1, 2008 by Chris Trayhorn, Publisher of mThink Blue Book

A NEW GENERATION OF CUSTOMER Today's utility customers are energy dependant, information driven, technologically advanced, willing to change and environmentally friendly. Their grandparents prompted utilities to develop and offer levelized billing, and their parents created the need for online bill presentment and credit card payment. This new generation of customer is about to … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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