The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category: Best Network Innovation. It is intended to help surface new and exciting ideas and technologies coming out of both CPA and CPS networks. A new network platform, a video network, or … [Read more...]
Blue Ribbon Panel: Interview with Melissa Feemster
What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover. It will be the year when O2O goes from a "test idea" to a true focus for large retailers. With 75% of consumers using their mobile devices in store to read reviews, find better pricing or make an actual purchase, I predict we … [Read more...]
In-house Program? Don’t Underestimate your Network.
Managing an affiliate program can be an arduous task. Imagine if you were also responsible for providing your affiliates with the ongoing infrastructure to support their operational and technical needs? In addition to managing network programs, many affiliate managers are also spearheading one-on-one specialized relationships separate from their network programs, … [Read more...]
Blue Book Panel: Interview with Erin Cigich
In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? In 5 years performance marketing as a whole will be bigger in the USA and internationally than it is now. Performance is the great equalizer and a model that simply makes sense. Performance marketing is the engine that … [Read more...]
Blue Ribbon Panel: The Problem Of Attribution
There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a business model. CPA networks are in a daily dog fight, with a couple of dozen long-standing, stable networks competing with hundreds of pop-up generics with not much experience or capital. On the cost-per-sale side, life is different. CPS networks … [Read more...]
Blue Ribbon Panel: Interview with Matt Frary
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? We believe that the CPA model will dominate over time here in the United States as we are seeing more and more companies taking their CPM, CPC, CPI, or any other media buying model and backing it into an … [Read more...]