• Pretenders vs. Contenders

    We're all looking for the next big thing in online marketing. We're marketers. We're innovators. We're hungry for new techniques, tools and ... Read Article

    Video Goes Viral

    Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers ... Read Article

    Search Marketing Is Direct Marketing

    When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for ... Read Article

    Passing the Test

    In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

    Making Over My Own Site

    Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

    The Desire to Acquire

    The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

    The Tangled Web of Link Spam

    In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

    The Affiliate Lifestyle

    For many aspiring affiliates, the phrase Affiliate Lifestyle conjures up visions of big beautiful homes and shiny new sports cars. Graphic images ... Read Article

    Bringing Your Website Into Focus

    What can you do when you've invested in Web initiatives and it looks like the investment isn't paying off? For some industries, ... Read Article

    Do Your Metrics Measure Up?

    Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages, Web traffic statistics and conversion ratios with ... Read Article

    Spiders Don't Eat Spam

    It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

    Improving Conversions

    Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

    A Call to Action

    Someone is hijacking your traffic and stealing your commissions. That someone might be a competing affiliate marketer, or worse, the merchant whose ... Read Article

    You've Got Content, Now What?

    I find that many website owners are divided into two camps. One camp is very good at developing unique content and garnering ... Read Article

    Online Is Sweet

    Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you ... Read Article

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