Agencies Archives | Blue Book

Can Affiliate Marketing Networks Build Transparency Through Events?

By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The ... Read Article

Insane Mobile Ecosystem Revealed!

The craziness of the mobile marketing ecosystem leaps out and grabs you by the throat in the latest update to Luma Partners' ... Read Article

Retargeting Gets Hotter

Retargeting is hot and getting hotter. Witness relatively new startup AdRoll claiming revenue increases of over 400% together with over 2,000 new ... Read Article

A Year Of Living Dangerously

2011 was a year that everyone is happy to have survived. Some advertisers and networks crashed while others thrived. It was a ... Read Article

Why Can't Performance Marketing Be Worth $40 Billion?

People with bigger brains than my own are predicting that the online display ad market will grow from approximately $25 billion today, ... Read Article

Do Networks Offer Agency Services?

There are no affiliate networks that offer agency services. It doesn’t matter if they focus on CPA or lead generation, of if ... Read Article

Integrity Above All

As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

Drew's View

Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his ... Read Article

Shine a Light

It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

Optimized for the Future: Q & A with Noah Elkin

Noah Elkin is the director of industry relations at iCrossing, which was recently named Best Search Agency of 2005 by industry trade ... Read Article

Look Ma, No Print: Q & A with Michelle Bottomley

Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks to advertise online than ... Read Article

Tag: Agencies