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ROAS: Why Performance Marketing Out-Performs Display

May 5, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]

What does professionalism mean to you when it comes to ad networks?

September 24, 2015 by Chris Trayhorn, Publisher of mThink Blue Book

Does it mean that they deliver the performance that they promise, pay on time against reliable tracking, and provide good service? I suspect that’s close to the definition that most people would agree upon. But if that’s the definition, are Google and Facebook “professional”? And what about your favorite CPA or CPS network? How do they match up? This week, as the research … [Read more...]

Businesses Exist to Make Order Out of Chaos.

July 16, 2015 by Ronen Hamatian

Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in perspective in today’s world. “Uber, the world’s largest taxi company, owns no vehicles,” he said. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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