• Blue Ribbon Panel: Interview with Daryl Colwell

    1.       In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

    Blue Ribbon Panel: How To Choose A New Network

    Imagine you are the CMO of a major brand wanting to try performance marketing for the first time. How would you choose ... Read Article

    Blue Ribbon Panel: The Future of Performance Marketing

    Can it adapt as the online advertising industry  transforms under the pressure of huge trends such as mobile-first, programmatic media buying/selling and ... Read Article

    Tips for a Successful Holiday Shopping Season

    As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the ... Read Article

    FlexOffers Launches New Streamlined, Intuitive Advertiser Platform

    Miami, FL, October 2, 2015 — FlexOffers.com, LLC (www.FlexOffers.com), a leader in the affiliate marketing industry, announces the release of an updated ... Read Article

    What does professionalism mean to you when it comes to ad networks?

    Does it mean that they deliver the performance that they promise, pay on time against reliable tracking, and provide good service? I ... Read Article

    Welcome to This Year’s BLUE BOOK Top 20 Network Survey

    We are pleased to announce that the global BLUE BOOK network survey for our 2016 rankings is now open. Vote Now !

    Businesses Exist to Make Order Out of Chaos.

    Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in ... Read Article

    Affiliate Earns Audi TT with Clickbooth Rewards!

    July 16, 2015, Sarasota, FL. Today Clickbooth, The Exclusive Network, announced that one of its top affiliates has earned almost 6 million ... Read Article

    Incentive Marketing Scientists?

     When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of ... Read Article

    Clickbooth Announces Launch of Smarter Performance Platform

     PRESS RELEASE May 4, 2015, Sarasota, FL. Clickbooth, the industry leading performance network, announces the release of cb:Leap (Link Enabled Affiliate Platform). ... Read Article

    Advertisers, STOP mispricing your CPA leads!

    One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the ... Read Article

    The Top 4 Changes Demanded By Blue Book Research Panel

    The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of ... Read Article

    4 Key BLUE BOOK CPA/CPS Network Survey Insights

    A month on from the headline-grabbing announcement of the results, we thought we'd

    Secrets of Social Media Conversion

    Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel ... Read Article
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