• Affiliate Market Maturing

    The affiliate space is getting more sophisticated and complex, according to the findings of the AffStat 2006 Report, an annual study examining ... Read Article

    Lost in Translation

    Ten years ago, Jaime lived outside Managua, Nicaragua, worked in a shoe factory and took college classes. The then-35-year-old did not own ... Read Article

    Have You Heard the Word?

    Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even ... Read Article

    Community Commerce

    Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from ... Read Article

    Data Double Duty

    Website publishers are up in arms about the potential threat posed by employees at companies, who have access to their crucial data ... Read Article

    Linkshare Shuffle

    In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the ... Read Article

    An Unbridled Love of Shopping: Q & A with Michelle Madhok

    Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting as a director of ... Read Article

    Richard Kohl: This is No Retirement Party

    Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he's got ... Read Article

    The State of Online Marketing

    By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of ups ... Read Article

    Resolutions Require Resolve

    It's mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in the fridge is turning ... Read Article

    It's Just Direct Marketing

    As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

    Home Page Makeover Unleashed

    In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

    Defining Affiliate Marketing

    Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience ... Read Article

    Educating and Informing Your Publishers

    As anyone managing an affiliate program knows, educating your network of publishers is a vital and often daunting part of building and ... Read Article

    Casting a Wider Net

    Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.The figures for ... Read Article

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