• Retargeting Will Transform Mobile Marketing in 2013

    The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. ... Read Article

    Five Ways Mobile Can Succeed in the Affiliate Channel

    We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when ... Read Article

    The Publisher’s Guide to Affiliate Marketing

    In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic ... Read Article

    Matomy Media Group Acquires MediaWhiz

    Press Release TEL-AVIV and NEW YORK (January 7, 2013) On Monday, Matomy Media Group, a performance-based marketing company, announced its acquisition of ... Read Article

    Digital River World Payments to Provide European Payments Services for Skullcandy

    Press Release MINNEAPOLIS – Dec. 10, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced ... Read Article

    Local Offer Network Partnership With Rakuten LinkShare Drives New Business Opportunities for Advertisers and Publishers

    Press Release CHICAGO and NEW YORK CITY – December 6, 2012 – Local Offer Network (LON), a leading provider of e-commerce technology, ... Read Article

    The Benefits Of Going Performance

    One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The ... Read Article

    The CMO Guide to Affiliate Marketing

    Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for ... Read Article

    Strong Global Growth of Rakuten LinkShare Network Signals Thriving Affiliate Opportunities for Online Advertisers and Publishers

    Press Release NEW YORK CITY – November 27, 2012 – Rakuten LinkShare today announced significant growth for its performance marketing network in ... Read Article

    Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

    Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or ... Read Article

    Why You Should Embrace, Not Fear, Performance Marketing

    All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at ... Read Article

    Can A New Tracking Platform Change The Industry?

    Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he ... Read Article

    Subscription Commerce Will Eat Your Lunch

    The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. ... Read Article

    How-To Post of The Week: Building A Niche Website

    The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This ... Read Article

    AvantLink Launches Canadian Affiliate Network on 7th Anniversary

    Press Release AvantLink.ca Features Exclusively Canada-Focused Merchants   Park City, UT (PRWEB) October 01, 2012   AvantLink, an innovative affiliate network, has ... Read Article

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