38254 – US – [WEB+MOB] – Lemonade – Auto Insurance – CPL DOI

Daily Cap: 10 leads

Client Demographics: 

- Age 25+

- Good credit, 

- prefer a clean driving record (no tickets, accidents, DUIs, etc.) 

- multiple cars and

- multiple drivers preferred. 

Restrictions: Publishers may use their own creative but must be approved prior to going live. Any unauthorized creative found to be in use will be blocked and will not be paid for.

• No incent traffic (hard, soft, offerwall, virtual currency, etc.)

• No surveys, giveaways, or sweepstakes

• No content-unlocking

• No pop-up (CPV)

• No path traffic

• No adware

Email must be verifiable opt-in data and CAN-SPAM compliant.

Mobile and Social Media placements must be approved prior to going live. Any unauthorized creative found to be in use will be blocked and will not be paid for.

Search traffic is allowed, however, the publisher may not bid on trademark terms including any insurance company's name, domain name, or any mis-spelling of the company's name and domain name.