• Blue Ribbon Panel: Interview with Melissa Feemster

    How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and ... Read Article

    Blue Ribbon Panel: Interview with Jackie Bates

    1. What did you learn from ASW?  A couple of the many valuable ASW takeaways included meeting with members of  the Performance ... Read Article

    Blue Ribbon Panel: Interview With Erin Cigich

    1. What did you learn from ASW? ASW was a fantastic experience for the Clickbooth team, as usual. It gave us a ... Read Article

    Blue Ribbon Panel: Interview with Chad French

    1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? ... Read Article

    Blue Ribbon Panel: Interview with Linda Woods

    What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues ... Read Article

    Blue Ribbon Panel: Interview with Nicholas Chrétien

    What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market ... Read Article

    Blue Ribbon Panel: Interview with Geno Prussakov

    Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and ... Read Article

    Blue Ribbon Panel: Interview with Jackie Bates

    What are your two or three key performance marketing-related predictions for 2016? With a growing need for relationship-based, humanized marketing, we will ... Read Article

    Blue Ribbon Panel: Interview with Peter Tarr

    What are your two or three key performance marketing-related predictions for 2016? Narrowed focus – I believe that it will be critical ... Read Article

    Blue Ribbon Panel: Interview with Melissa Feemster

    What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover.  ... Read Article

    Q&A: Gayle Guzzardo

    Gayle Guzzardo serves as chair of the lead generation committee of the Interactive Advertising Bureau. As senior vice president, product management, of ... Read Article

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