• A Sideways Look At Performance Marketing

    The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article

    Five Essential Questions To Ask Your Network

    Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

    The 4 Biggest Internet Trends Affecting Affiliate Marketing

    Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her ... Read Article

    In Defense of Networks

    One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy ... Read Article

    In Defense of Networks, Part. II

    “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to ... Read Article

    Jackie Bates on Affiliate MarTech Opportunities

    Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

    Blue Ribbon Panel: Interview Melissa Feemster

    Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful ... Read Article

    Blue Book Top 20 Networks Announced!

    The BLUE BOOK results are in. And while everything changes, some things remain the same. One constant: the 20,000+ industry professionals that ... Read Article

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