Facebook Monetizing Mobile Soon, And Other Stories by Chris Trayhorn, Publisher of mThink Blue Book, January 26, 2011 Our round up of news you may have missed this week includes: – Facebook’s new ad unit, the "sponsored story"; – Google targeting thin-content sites; – The single best computer desk setup we have EVER seen; – Epic Direct recruiting college students as affiliates; – Facebook linking location and demographics with mobile ad inventory? Facebook is now monetizing all those "likes". Look forward to a future in which every time one of your friends buys a coffee, you get spammed. But it’s okay: it’s on a CPA basis so, performance! Google’s algorithm is changing in order to demote thin-content sites and content farms. We’ll believe it when we see them downgrade Maholo and Demand Media. But anyway, isn’t Google itself built on scraped content? What kind of desk and computer set-up would you have if you were nuts about guns, but very, very short-sighted? This kind. Epic Direct aiming to recruit affiliates among college-aged students. Facebook has just bought a startup that was building a "system for syncing up a person’s location, demographics with the most relevant ad-inventory." Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.