Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week. His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already knows: mobile is … [Read more...]
Apple vs. Google: The Mobile Search War Heats Up
With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and hyper-local search dollars. The iPhone has relied for years on Google's mapping service and data, but with iOS6 they have introduced their own Apple Maps service. The problem is that Apple's alternative is suffering from some highly publicized and … [Read more...]
Winning Back ”Lost” Customers: Who Do You Woo – and How?
How many customers does your company lose every year? If youâre like the average company, up to 40 percent of your customers walk out the door and never come back. Whatâs worse, the âaverageâ business is totally oblivious to its actual churn rate â so it does nothing to correct the problem. Even companies that do track customer defection rates usually assume a … [Read more...]
Transform Customer Data Into Profit
A unified platform for analytics that can provide synergistic insights across marketing, sales and customer service is the key to achieving maximum value from customer relationships. Customer-first. Customer-focused. Customer- driven. Customer-centric. Customerobsessed. The words have been bandied about in the management lexicon in the last few decades as though each new wave … [Read more...]