It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you value your business and brand they cannot be ignored. You must be optimizing for mobile. Ineffective mobile traffic optimization will not only expose your business to substantial decreases in potential revenue … [Read more...]
Why You Should Embrace, Not Fear, Performance Marketing
All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at a real disadvantage in today’s marketplace, running the risk that a competitor will out-distance them by simply adopting performance marketing more quickly. Cost-Per-Action (CPA) is a results-based form of advertising in which you only pay for … [Read more...]