Attention email marketers – it’s time to start preparing for the holidays! With retail sales projected to rake in up to $965 between November and January, a 4% increase from last year, there is ample opportunity to get a piece of the holiday advertising pie. And according to Forrester Research, e-commerce alone is expected to bring in nearly $334 billion in consumer spend by … [Read more...]
Assessing 5 Growth Areas of Performance Marketing in 2014
The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising in the United States according to the IAB, it’s safe to say that performance marketing has become a mature and influential part of the online advertising ecosystem. The coming year will see a number of new growth … [Read more...]