• The Future of SEO Is Now

    Overview Since June 2005, when Google unveiled its plans to make personalization the default setting for Google Accounts, and continuing through April ... Read Article

    God Does Social Media

    Yesterday was Passover. Naturally enough this means that The Exodus has now been rewritten for Facebook. A sample: 25 things you didn't ... Read Article

    Facebook Refers 19% of Google's Uniques

    RBC Capital Markets points out that 19% of Google's unique visitors are referred by Facebook, up from just 9% a year ago. ... Read Article

    Marketers Need a Seat At the Revenue Table

    Who's in charge of revenue at your company? In most B-to-B companies, the sales department is the primary and exclusive owner of ... Read Article

    Q&A: Gayle Guzzardo

    Gayle Guzzardo serves as chair of the lead generation committee of the Interactive Advertising Bureau. As senior vice president, product management, of ... Read Article

    Rep Firm or Ad Network: Who's King of the Digital Jungle?

    Online spending from brand marketers has increased and will continue to do so. Intensified demand for premium inventory on the major portals ... Read Article

    Leader of the Brand

    Effective branding creates and maintains relationships with customers; it's very much an ongoing, dynamic process. Email's place in that cycle must be ... Read Article

    Q&A: Scott Berg

    Scott Berg is responsible for working with HP's business units to establish a congruent global media strategy as it relates to traditional, ... Read Article

    An Approach to Managing Viral Marketing

    Most people in the marketing business will have heard of viral marketing, and some will have even attempted to create a "viral." ... Read Article

    The Marketing Times Are a-Changin'

    Come gather 'round, marketers, wherever you roam. And admit that the waters around you have grown. And accept it that soon you'll ... Read Article

    Q&A: Mike Jacobs

    Mike Jacobs is chief services officer for iMarketing, an online marketing agency serving clients like Yahoo, Dow Jones, eMusic and AA RP. ... Read Article

    The Internet Generation Conundrum

    Born with a mouse in their hands and weaned on mobile phones, IM and Facebook profiles, the Internet generation hates me. My ... Read Article

    The Kids Are All Right – Are You the Problem?

    I have had the great pleasure, for the better part of the past seven years, to act like a kid, think like ... Read Article

    New Communications Approaches in Marketing

    The early part of the 21st century has witnessed an explosion in the number of media that marketers can employ to reach ... Read Article

    Q&A: Young-Bean Song

    Throughout his career, Young-Bean Song has been at the forefront of analytic research and development in digital marketing. He currently oversees The ... Read Article

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