• Microsoft PubCenter "Highly Complementary" to AdSense?

    Microsoft has spent years trying to build an effective competitor to AdSense without much success but there are new reports that a ... Read Article

    FTC Proposes New Guidelines for Product Reviews

    The Federal Trade Commission is suggesting that bloggers and social media users who express false statements about products they promote should be ... Read Article

    Everyone On The Planet Tweeting?

    Last week we noted that Twitter was going crazy and that we hadn't even seen March's stats yet. Well now we have. ... Read Article

    Amazon Pulls Back From Affiliate PPC

    Following last week's news of Amazon suddenly shutting down referral fees to affiliates resulting from PPC traffic, discussion seems to have moved ... Read Article

    Report: Yahoo Increasing First-Page Advertisers

    The keyword-tool provider AdGooroo this week released their Q1 2009 Search Engine Advertising Update which is based on an analysis of the ... Read Article

    Q&A: Peter Fader

    Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise ... Read Article

    Old School, New School… And How They Relate to Marketing

    We all want to be new school and know the latest hit song (via iTunes). I wouldn't know what that was without ... Read Article

    Is Your Marketing Organization Ready To Change Its MO?

    It can sometimes be difficult to determine whether your company is ready to implement "Marketing Operations." As described in "7 Deadly Sins" ... Read Article

    Solving Marketing's Seven Deadly Sins

    Busy corporate marketing groups can be so focused on tactics and firefighting, they jeopardize their marketing investment. Overreacting to events, tackling symptoms ... Read Article

    Q&A: Larry Weber

    Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of ... Read Article

    Q&A: Alex Kormushoff

    As senior vice president of worldwide field operations at SPSS, Alex Kormushoff is responsible for leading the sales, services and marketing organizations ... Read Article

    Web Analytics 2.0: A New Measurement Strategy For Marketing 2.0

    In 2004, when I wrote my first book, Web Analytics Demystified: a Marketer's Guide to Understanding How Your Web Site Affects Your ... Read Article

    Marketers Know They Aren't Calculating Digital Advertising ROI Correctly

    Marketers don't need to change the way they think. They just need new digital marketing technology and measures that conform to the ... Read Article

    Lead Generation for The Next Generation

    When you think of lead generation, do you think of:

    Web 2.0 and the Corporate Website: Technology That Can Boost or Cripple Your Online Presence

    Web 2.0 is a phenomenon whose predominate features are composed of a high level of user or community participation combined with leading-edge ... Read Article

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