Chris Trayhorn, Publisher of mThink Blue Book, Author at mThink

Building Performance through Community, Transparency and Experience

An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. ... Read Article

Blue Ribbon Panel: Interview with Linda Woods

What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues ... Read Article

Blue Ribbon Panel: Interview with Nicholas Chrétien

What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market ... Read Article

Blue Ribbon Panel: Interview with Geno Prussakov

Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and ... Read Article

Blue Ribbon Panel: Interview with Jackie Bates

What are your two or three key performance marketing-related predictions for 2016? With a growing need for relationship-based, humanized marketing, we will ... Read Article

Blue Ribbon Panel: Interview with Peter Tarr

What are your two or three key performance marketing-related predictions for 2016? Narrowed focus – I believe that it will be critical ... Read Article

Blue Ribbon Panel: Interview with Melissa Feemster

What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover. ... Read Article

Blue Ribbon Panel: Cristian Miculi

In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

Blue Book Panel: Interview with Linda Woods

What do you see as the key differentiators between the leading CPS networks? In one word, attribution. There is a strong dividing ... Read Article

Blue Book Panel: Interview with Melissa Feemster

In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? ... Read Article

Blue Ribbon Panel: Policing The Industry?

Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked ... Read Article

Blue Book Panel: Interview with Jason Durant Walker

In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

Blue Ribbon Panel: Interview with JP Sauve

How can an advertiser tell the difference between a good network and a poor one? Until an advertiser gets a taste of ... Read Article

Blue Book Panel: Interview with Erin Cigich

In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

Blue Ribbon Panel: The Problem Of Attribution

There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a ... Read Article

Author: Chris Trayhorn, Publisher of mThink Blue Book